Premiering on November 8th on VEVO.com
WATCH “Making Of Girl Panic” on STYLE.com today
Directed by award-winner Jonas Åkerlund, this dazzling new video, “Girl Panic!,” reunites five of the world’s top supermodels: Naomi Campbell, Cindy Crawford, Eva Herzigova, Helena Christensen and Yasmin Le Bon with the members of Duran Duran in a short film that was shot in London, in and around The Savoy, over two days earlier this summer.
Made in association with Swarovski Elements and Harper’s Bazaar UK, this stunning video showcases the acting and performance skills of the five ‘supers’ as they take on the roles of the members of the band, in a day-in-the-life-of expose, that has every ounce of trademark DURAN DURAN humour and glamour – topping any video they’ve ever made and making this the most talked-about music and fashion collaboration of the year.
Bringing their own style, irreverence and personality to each character Naomi Campbell steps up to the mic as lead singer Simon Le Bon, Cindy Crawford strikes a pose as bassist John Taylor, Eva Herzigova embodies keyboardist Nick Rhodes as the only blonde in the band, Helena Christensen rocks out as drummer Roger Taylor and Yasmin Le Bon makes a droll turn as ‘the anonymous guitarist’. While the “real” members of DURAN DURAN cameo as bellhops, waiters, chauffeurs and paparazzi, and designers Domenico Dolce and Stefano Gabbana play Harper’s Bazaar’s guest fashion editors for the day, during a photoshoot scene (still images from which will form a 22 page cover story for the December issue of the magazine.)
The film, produced by Black Dog Films for DURAN DURAN, in association with SWAROVSKI ELEMENTS and incorporating not only fashion and jewellery made with the world famous crystals, but also sparkling interior objects, sofas and the Swarovski Crystal Curtain, marks the first time a magazine and band have collaborated so closely on a project of this scale.
Duran Duran keyboardist Nick Rhodes speaking of the project from New York, where the band have just completed a six week US tour said today: “Harpers had approached us about collaborating with the magazine on something really special when the new album came out. I’d had this crazy idea for a video for the song Girl Panic !, that looked fantastic on paper, but that I thought in reality would be impossible to pull off. The idea was to recreate a day-in-the-life of the band, with five of the world’s greatest supermodels playing all of us. The magazine loved the idea of doing a cover shoot within the video itself – and so it all began.”
“Girl Panic !” will have its world-premiere at the Harper’s Bazaar Women of the Year Awards 2011 at Claridges Hotel, in London, on Monday 7th November. At the event the supermodels will be presented by Duran Duran with a special award – Fashion Icons Of The Year. The following day the video will be released globally on Vevo.com.
Duran Duran lead singer Simon Le Bon added: “We have made some pretty ambitious videos over the years, but this one was certainly the most challenging to date. Coordinating the schedules of five of the world’s biggest supermodels, Jonas, and the band was no easy task – but we couldn’t be happier with the finished film. It has all of the ingredients that we feel are important – it’s humorous, glamorous, sexy and very Duran Duran.
Bassist John Taylor continues “We teamed up with Swarovski Elements, who provided some incredible pieces for the video that brought a real beauty to it. When you look for partners on something like this, you need to find people who really fit with the aesthetic of what you’re trying to do, and with Swarovski I think it was the perfect match, as they represent quality, glamour and absolute glitz!!
Catch the MAKING OF on STYLE.com
Watch all the “Girl Panic!” teasers on Duran Duran’s YouTube
From 8th November visit Vevo for the “Girl Panic!” video